When our team launched our first employee giving campaign nearly a decade ago, we didn’t know what to expect. We certainly didn’t walk into the campaign with a perfect plan in year one. Sure, we readied ourselves by collecting inspiring projects, designing the campaign brand and marketing materials - and we even had a communication plan that counted down the days to the launch… but ironically we missed one of the greatest factors to a successful launch.
Read MoreWith growing health systems, whether it’s through mergers, acquisitions or expansion efforts many of us face the challenges of building one campaign that resonates across many miles and different localized cultures. So how do you hack the system and use the distance to make the heart grow fonder? Here’s a few tricks that have found helpful as you navigate.
Read MoreWith growing health systems, whether it’s through mergers, acquisitions or expansion efforts many of us face the challenges of building one campaign that resonates across many miles and different localized cultures. So how do you hack the system and use the distance to make the heart grow fonder? Here’s a few tricks that have found helpful as you navigate.
Read MoreChances are your hospital or university's own employee giving campaign isn’t the only one happening within the walls of your organization. In fact, if you’re like most of us - seemingly every month our hospital is flooded by yet another competing external fundraiser for any and every wonderful cause imaginable.
So with a little friendly philanthropic competition a reality, the natural question is how do you navigate the crowded waters?
Read MoreChances are your hospital or university's own employee giving campaign isn’t the only one happening within the walls of your organization. In fact, if you’re like most of us - seemingly every month our hospital is flooded by yet another competing external fundraiser for any and every wonderful cause imaginable.
So with a little friendly philanthropic competition a reality, the natural question is how do you navigate the crowded waters?
Read MoreDee works in registration at one of our metro hospitals in the emergency department. In fact, she is practically a local celebrity - she has the respect and appreciation of all her peers. Her fellow caregivers look up to her and love being around her - Dee’s energy is infectious. So when our inaugural employee giving campaign rolled around several years ago, her initial reaction wasn’t one you’d hope to have from someone so influential among her fellow staff. Dee was furious.
Read MoreThink about this: Your healthcare organization likely has tens of thousands of patients and their family members accessing treatment at your hospitals and clinics monthly, weekly or in some places even daily. There are numerous tried-and-true strategies for focusing your development efforts around prioritized calls, follow-ups and rounding on the prospective grateful patient donors based on the guidance on big data and wealth screening tools.
Read MoreEvery week we talk shop with healthcare development leaders from across the country - and nearly everyone agrees they want to grow their employee giving participation. But before you align all your efforts around growing participation at all costs - be sure not to miss the bigger opportunity at play. While overall participation is one barometer of your efforts - it’s not the most important indicator of success. Here’s three realities when chasing that 100% participation trap.
Read MoreWe were honored to present a webinar as part of the Association of Healthcare Philanthropy’s Webinar Series this fall.
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